Course Detail

CFO Series - Fine Tune Your Finances


This course will review some overlooked tactics to increase profitability and improve cash management.


Cash Management: Strategies for Long-Term Success
Review strategies to plan for your cash needs appropriately. Cash does not manage itself!

Day-to-Day Best Practices
We will discuss cash flow as it relates to receivables, payables, debt, equity, profitability, growth and risk. Participants will work through different cash flow cases to understand situations they may encounter in their career.

Profit Improvement: 10 Tips for a Better Bottom Line
Learn 10 techniques for improving your company’s bottom line.

Doing More with Less
Explore issues that you may not have thought about that can deeply affect your financial department’s operations.


1. Learn ways to better manage your cash and improve your organization’s profitability.
2. Understand the issues involved with effectively managing cash.
3. Discover10 ways to improve your organization’s bottom line.
4. Learn how to do more with less.


Some management experience is helpful.


Tracy Cooper, CPA is a specialist in accounting technology solutions and business process improvem based out of Little Rock, Arkansas. She established her consulting firm in 2006 to serve small and mid-siz businesses in resolving their accounting, technology, business process, and reporting challenges. She started her career with Price Waterhouse, and eventually moved to the Telecom sector, where she spent 12 year holding senior positions in Credit Collections and Fraud, and Business Processes. Tracy’s ability to communicate at both the strategic and tactical levels has given her the privilege of leading training with individuals and groups of all sizes throughout her career, both in the US and abroad. Tracy graduated from The University of Texas San Antonio summa cum laude. She is an avid sports fan, who enjoys cooking, days at the lake and has recently learning to fly. With two grown children, she and her husband hope to soon resume their traveling ways.

Designed For:

People who are, or aspire to be, CFOs in midsize organizations, as well as business leaders, CEOs, accountants, corporate financial managers, business owners, risk managers, controllers, entrepreneurs, consultants, and the professionals who advise them.

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